Movel AI's Expansion in Europe to Become the Next Game Changer in the Local Industry

Movel AI's Expansion in Europe to Become the Next Game Changer in the Local Industry


4 min read

Despite the fact that China has become an attractive market for the robotics industry, Movel AI is aware that many other parts of the world are also moving towards automation. Moving forward with the startup's vision, Movel AI offers robotic navigation solutions to accommodate the world’s robotics and automation needs. In this year's business expansion, Movel AI will enter the European market, the second largest market for robotics.

European robotics ecosystem in a glance

There are several European brands that are making breakthroughs in automation; Siemens, Kuka, Bosch, Schneider Electric, ABB, and many more. In the last decade, robots have been highly adopted in Europe and have also fueled the rapid growth of robotic start-ups in Europe.

Other than Germany, many robotic hubs have been established in different parts of Europe, one of which is the world's largest hub for collaborative robots built by Mobile Industrial Robots (MiR) and Universal Robots (UR) in Odense, Denmark. Robotic startups in Europe are also very diverse, ranging from those who focus on robotic process automation (RPA), e-commerce warehousing processes, smart homes appliances, to robots for agricultural needs. We can clearly see that robotic startups in Europe are growing rapidly and are ready to take it to the next level.

MIR_UR_Illustration of cobot hub vision.jpeg

Pic 1 - World's largest hub for collaborative robots built by Mobile Industrial Robots (MiR) and Universal Robots (UR) in Denmark, shows how Europe is ready to take the robotics industry to the next level.

Movel AI’s commitment to the new market

In order to accommodate the automation and robotics needs of the European market, Movel AI comes with various practical steps to provide the best service for its future clients.

Local team in Europe

Movel AI's robotic navigation solution, Seirios, is designed with a sleek UI, enabling its partners to remotely install and deploy the systems with online assistance based in Asia. To improve the customer experience, Movel AI believes human touch is necessary. Headquartered in Singapore, Movel AI is currently building a local European team to support partners’ A to Z, from product knowledge to technical support.

Product Standardisation

As robotic tasks become more complex, Movel AI believes standardisation efforts are needed. Furthermore, the startup believes that adaptability to local ecosystems is one of the key characteristics required to enter a new market. Seirios by Movel AI is currently undergoing many standardisations to meet general safety requirements in Europe before entering the market and to accommodate future clients.

Confidence towards the great beginning

Looking at the diverse and dynamic ecosystem of European robotics startups, Movel AI believes that Europe is the next big player for the robotics industry.

“Entering the post Covid-19 era, we believe the growth of the robotics industry in all corners of the world will be faster than before. Movel AI is up for the challenge to accelerate the adoption in Europe. With the support from various European robotics leaders we met, as well as our previous collaborations with European partners, we are confident to spread wings and accommodate the needs.” - Abhishek Gupta

Movel AI's European clients also came from various industries, for example, RoboSavvy (Spain) and Ottobo Robotics (Turkey). Both are from the logistics industry, aiming to increase productivity in the goods distribution. Another one was City Robotics (Poland), who is from the cleaning industry. In the Robo-UV project, Movel AI collaborated on creating a disinfection robot that can move dynamically using sensors to maintain cleanliness in various spaces efficiently.

With its flagship product, Seirios, Movel AI is confident that the startup can be a perfect fit among Europe's robotic ecosystem. Seirios is a robotic navigation technology that allows your robot to see and react the way humans do, it can be installed and used for one or more robots from any industry. Its artificial intelligence software is built with smart features, and can be customised according to the business' needs.

With everything in hand, Movel AI cannot wait to embark on its journey in Europe!

Click here for a FREE 30-day no-obligation trial to see how your robot deployment can be easier!

Get a free 30-day trial